Privacy Policy

  1. Scope of this Privacy Policy

This Privacy Policy (“Privacy Policy”) explains how we, SAMUP LLC (“we,” “us,” or “our”), collect, use, share, or otherwise process information that we collect through our services. These services include, as applicable, our website, mobile applications, social media pages, marketing activities, and other activities described in this Privacy Policy, or when other businesses provide us with your personal information (collectively, the “Services”). 

This Privacy Policy applies to all SAMUP Services. We may provide additional or supplemental privacy statements for certain products or services. This Privacy Policy is issued in conjunction with SAMUP’s Terms of Service (located at: Click Here) (the “Terms of Service”), the terms of which are incorporated by reference into this Privacy Policy (collectively, the “Agreement”). Any capitalized terms that are not defined herein shall have the same meeting as defined in the Terms of Service and vice versa.

This Privacy Policy describes our privacy practices when we process:

  • Personal, medical, and financial/billing information for the purposes, e.g., of administering and processing the Services; and
  • Personal information, as necessary, to manage, run, improve, and develop our Services and personalize your experience while interacting with the SAMUP Platform, as defined in the Terms of Service. Depending on your settings, this may include showing you personalized ads or recommending certain SAMUP products based on your interests.

As part of, e.g., the Services, SAMUP may collect Protected Health Information (“PHI”) and/or Personally Identifiable Information (“PII”) from you, the User, and we will safeguard it in accordance with applicable laws. Accordingly, this Privacy Policy further serves as notice to you regarding how we use, disclose, and protect your PHI and/or PII. 




  1. The SAMUP Platform/Services

The SAMUP Platform and your personal information

When we say “Platform”, we mean SAMUP’s website and mobile application platforms, as noted in the Terms of Service, but we also mean that when you choose to share data with us, or bring over information from third parties, SAMUP uses that data together as part of, and as a means to provide, the Services. The personal information we use in this centralized way may relate to you as an end user of our Services whose personal information has been included in the SAMUP Platform.

Personal information we collect

The personal information that we collect or otherwise receive about you depends on the context of your interactions with SAMUP, how you configure your account, the Services you request, and the choices you make, including your privacy settings. The way we process your personal information may also depend on the particular Services, functionalities, or experiences you use, your location, and applicable law.

Information you provide to us

You may provide us with your personal information as follows:

  • Contact data and account profile data. We collect information when you create an account, activate a subscription plan, and/or upload information to the SAMUP Platform. Personal information may include, for example, and without limitation, your name, previous name(s) and/or nicknames, professional title and company name, billing and mailing addresses, phone number, and email address, profile photo, billing information (your payment information), purchase history, demographic information, preferences, subscription data, educational background, current profession, and your username and account credentials.
  • PII. We may collect information—including your name, date of birth, social security number, social insurance number, employer identification number (EIN), driver’s license number, passport number, government-issued identification details, medical records and/or similar information—to verify your identity or receive other Services from SAMUP.
  • PHI. We may collect Protected Health Information (“PHI”) as part of the Services, including, e.g., medical records and related documentation reasonably needed for SAMUP to perform the Services. 
  • Communications, feedback and survey data, and related data.  When you reach out to us for support, give us feedback, participate in optional surveys, participate in product research or training, or otherwise interact or communicate with us, we may collect personal information, such as your name, email address, telephone number, and any other personal information you choose to share. This information may include: chat and text records, photographs, and video images, and you explicitly consent to our use of such methods.
  • Marketing data. You may provide us with your contact information and preferences for receiving our marketing communications.
  • Device and contact data. If you grant permission in your device settings, certain features may have access to your device and contacts.

Automatic data collection

We may automatically log personal information about you, your computer, or mobile device, and your interaction over time with the Services, such as:

  • Device information. We may collect information about your device(s), such as IP addresses, log information, error messages, device type, and unique device identifiers. For example, we may collect IP addresses from you as part of our sign in and security features.
  • Usage information. We may collect information about your use of the SAMUP Services, such as the pages you viewed, the services and features you used or interacted with, your browser type, and details about any links or communications with which you interacted.
  • Information stored locally. Some of our web-enabled desktop services and offerings synchronize with the information on your computer. In doing so, we may collect information such as device information, product usage, and error reports. We may also store personal information locally on your device.
  • Communication interaction data. We or our third-party service providers may collect information from email providers, communication providers, and social networks, such as your interactions with our email, text, or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.
  • Online behavioral data. We may automatically collect certain personal information about your use and interactions with our website, mobile applications, social media websites, and marketing campaigns that we or our partners organize, including device information, page view information, and search results.

Cookies and similar technologies

  • SAMUP may use commonly used tools, such as cookies, web beacons, pixels, local shared objects, and similar technologies (collectively, “Cookies”), to collect information about you (“Cookie Information”) so that we can provide the experiences you request, recognize your visit, track your interactions, and improve your and other customers’ experiences. You have control over some of the information we collect from Cookies and Cookie Information and how we use it. 


  1. How We Use Personal Information

We may use your personal information in a number of ways or as otherwise described at the time of collection:

Service delivery and operations

We may use your personal information to:

  • Provide you with the SAMUP Services, create your account, and manage our relationship with you;
  • Run and manage our business, including resolving billing and financial disputes;
  • Evaluate your eligibility for marketing offers, products, and services;
  • Provide features to you;
  • Provide a product or service that you have requested through the SAMUP Platform;
  • Communicate with you, such as sending you electronic notifications concerning your financial privacy;
  • Understand your needs and interests, and personalize your experience with the Services and our communications;
  • Provide you with support and resolve disputes; and/or
  • Authenticate your identity.

Research and development

‍We may use your personal information to:

  • Improve and develop our Services by analyzing how they are used and interacted with, as well as by assessing your use of and interactions with our Platform and certain content you send or display through the Platform, including by conducting data analytics to develop insights about you, your needs, and your preferences, so we can make more informed predictions, recommendations, and products for our customers; and
  • Combine and anonymize information about your interactions with SAMUP to create aggregate, anonymized statistics for use in research, and for marketing, promoting, improving, and developing our platform.

Marketing and advertising

‍We, our service providers, and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes to:

  • Market services, products, and experiences, as well as other, non-transactional communications via email, post, telephone, SMS, or push notifications, in accordance with your marketing preferences;
  • Personalize your experience and tailor recommendations, advertising, and offers presented to you, including through the development of insights about you and your needs based on your interactions with the SAMUP Platform’s products, services, and offerings.

Compliance and protection

We may use your personal information to:

  • Protect against misuse or abuse of our Services and ensure compliance with our Terms of Service, including in relation to content our customers send or display through the Platform;
  • Comply with legal and regulatory requirements;
  • Protect the rights, property, safety, or security of the SAMUP Platform, our customers, employees, or others, and prevent fraudulent or illegal activity;
  • Exercise our rights in the course of judicial, administrative, or arbitration proceedings;
  • Enforce, remedy, or apply our Terms of Service or other agreements.

Automated processing

To provide you with valuable personalized advice, recommendations, and experiences, we may process your personal information using automated and manual (human) methods. Our automated methods include a range of technologies that help our services learn and reason to improve our ability to personalize and enhance your experience in the SAMUP Platform.


  1. How We Share or Disclose Your Personal Information

SAMUP does not sell your PII or PHI, and SAMUP does not disclose your PII or PHI to any third party unless (i) it has received consent from you to do so; or (ii) it is permitted to do so by law.

SAMUP may share your personal information with third parties in the following circumstances:

  • For research. With appropriate controls, we may share information with third parties for non-commercial use, and, in such cases, we will only share information in a way that does not identify any individual.
  • For mergers and acquisitions. If we are involved with a merger, asset sale, financing, liquidation, bankruptcy, or the acquisition of all or part of our business to another company, we may share your personal information with that company and its, e.g., legal and financial advisors before and after the transaction date.
  • For advertising and analytics. SAMUP may use advertising networks and other providers to display advertising on our SAMUP Platform or to manage our advertising on other sites. Our advertising partners may place Cookies on unaffiliated websites in order to serve advertisements that may be relevant to you based on your browsing activities and interests and determine the effectiveness of such advertisements.

For legal reasons

We may share your personal information with third parties for legal reasons without your consent, and as permitted by law, including:

  • When we reasonably believe disclosure is required in order to comply with a subpoena, court order, or other applicable law, regulation, or legal process;
  • To protect the rights, property, or safety of SAMUP, the SAMUP Services, our customers, or others;
  • To enforce, remedy, or apply our Privacy Policy, Terms of Service, or other agreements;
  • To prevent fraud, cybersecurity attacks, or illegal activity, or to protect or defend against same;
  • For debt collection; and
  • With regulatory agencies, including government tax agencies, as necessary to help detect and combat fraud and/or protect our customers, users, and/or the SAMUP Platform, or in required institutional risk control programs.


  1. Your Personal Information Rights and Choices

Your choices

We believe that you have choices about how we collect, store, and disclose information that pertains to you or your PHI/PII, and, pursuant to state and/or federal law—specifically, the Health Insurance Portability and Accountability Act (“HIPAA”)—you may have additional rights beyond what is listed herein. 

We provide all customers with options to manage the privacy of their personal information. For example, you may update your privacy settings by visiting your account settings, and you can edit and correct certain personal information at any time by changing it directly within our Services.

Delete your personal information.

You may ask us to delete your personal information and/or you may opt out of interest-based advertising by visiting your account settings or emailing us at


To help protect privacy and the security of your personal information, you may be asked to provide additional information to verify your identity and/or ownership rights before we can fulfill your data rights request. If we cannot verify your identity or your ownership rights to the data, we may not be able to service your request until you provide proper documentation.

Data retention

Unless you specifically ask us to delete your personal information, we retain your personal information as long as it is necessary to comply with our data retention requirements and/or as required by law. Even if you submit a deletion request, we may be required to maintain your personal information for as long as necessary to:

  1. comply with our legal or regulatory compliance needs (e.g., maintaining records of transactions you have made with us);
  2. to exercise, establish, or defend legal claims; and/or
  3. to protect against fraudulent or abusive activity on our service.

This means we may keep different information for different periods. If your account is canceled due to inactivity, we may delete this information immediately.

There may be occasions where we are unable to fully delete, anonymize, or de-identify your personal information due to technical, legal, regulatory compliance, or other operational reasons. Where this is the case, we will take reasonable measures to securely isolate your personal information from any further processing until such time as we are able to delete, anonymize, or de-identify it.

State privacy laws

If you are a citizen of the State of, e.g., California, Colorado, Connecticut, Virginia, or Utah, then you may have additional privacy lights that are not listed herein, including, e.g., the right to correction and deletion; the right to access all privacy information of yours that we have collected, etc. You are encouraged to research the privacy rights and protections that may be applicable to you—regardless of your state of domicile—and to stay apprised of such rights.

If you have any explicit questions about such rights or wish to enforce any of your legal rights, please contact us at with as much specificity and detail as possible, and we would be happy to assist you.

Storage of your data

Your data is stored in the United States using AWS S3 with encryption at rest enabled. Your information may also be stored in Log files on SAMUP’s server, and SAMUP’s server discs are encryption-enabled. 

SAMUP reserves the right to store and process your personal information in the United States and in any other country, as permitted by applicable laws and regulations, and in our sole discretion. Some of these countries may have data protection laws that are different from the laws of your country (and, in some cases, may not be as protective).

When we transfer, store, or process personal information outside of your jurisdiction, we take appropriate safeguards to require that your personal information remain protected in accordance with this Privacy Policy and applicable law.

Security of your personal information

We use reasonable physical, technical, and organizational safeguards that are designed to protect your personal information. However, despite these controls, we cannot completely ensure or warrant the security of your personal information. 

Changes to our Privacy Policy

SAMUP reserves the right to change the terms and conditions of this Privacy Policy at any time and in its sole discretion. User is responsible for checking, and explicitly agrees to periodically check, the Agreement from time to time for any changes to the Agreement. SAMUP will endeavor to, but shall not be obligated, provide thirty (30) days prior notice of any material change. Notice may be provided in writing, electronically, or via the Platform. If User does not wish to be bound by such change, User may discontinue using and terminate the Services before the change becomes effective. If User continues to use the Services after the change becomes effective, User will be bound by the change. 

Services are not intended for minors

Our services are not intended for or directed to children under the age of 18. We do not knowingly collect personal information from children. If you believe we may have information from a child, please contact us at

Liability Waiver

By using our Services, you explicitly agree to the terms herein, and, accordingly, you further agree to release and forever discharge us from any claim whatsoever which arises or may hereafter arise on account of any service rendered or program provided by us to you. 

Such liability explicitly extends to SAMUP’s services for, e.g., personalized fitness coaching, custom workout plans, and exercise demonstration videos. These activities and services are provided as-is, and the User explicitly assumes any and all liability related to, e.g., following such techniques, using such plans, and the risks of injury related to exercise, health plans, and fitness in general. 

Please e-mail any general or specific inquiries to us at:

Apply to Join the Stay Active Method Mentor Program

    Thanks for taking the first step towards becoming a SAM Mentor!

    We’re excited about your interest in joining our community of passionate coaches and health professionals.

    Your application has been received, and our team will review it carefully. We’ll be in touch soon with next steps and additional information about the program.

    In the meantime, feel free to explore our website and learn more about the Stay Active Method.

    Apply to Join the Stay Active Method Mentor Certification

      shutterstock_2249557387 1

      Congratulations on taking the next step in your coaching path!

      We’re thrilled you’re interested in advancing your expertise with our certification program.

      Your application has been received, and we’ll review it shortly to determine your eligibility for the program level you’ve selected. We’ll be in touch soon with next steps and details about the training process.

      Thank you for choosing Stay Active Method to help you grow as a mentor!